“During the 2010 Fifa World Cup, we showed that together, we can achieve anything. We showed that ubuntu is more than a word …” Brand South Africa’s latest video calls on South Africans to “keep wearing the flag with all your heart … keep making ours the greatest country in the world. Put your soul into it!”
Football for Hope in Nairobi
In the dusty streets of Mathare in Nairobi, Kenya, dreams were nurtured as the young people of the township celebrated the opening of the Mathare Football for Hope Centre – the second of 20 such centres being built across Africa as a legacy of the 2010 Fifa World Cup.
Call to unite during Heritage Month
Arts and Culture Minister Lulu Xingwana has urged South Africans to use Heritage Month to deepen the country’s humanity and unity, as they did during the 2010 Fifa World Cup.
This Friday, Celebrate Beautiful SA!
Plant a tree. Host a recycling day. Help clean up around your home, school, place of work … as part of its “Legacy” campaign, Brand SA has called on South Africans this Friday to “fly the flag for our beautiful country.”
World Cup ambulances redistributed
Seventy-three new ambulances bought specifically for the 2010 Fifa World Cup have been redistributed among state hospitals in South Africa’s North West province.
This Friday, Do Something Differently
Get up 15 minutes early. Start a conversation with someone new. Go for a walk during lunchtime … as part of its “Legacy” campaign, Brand SA calls on South Africans this Friday to “fly the flag for our ability to see things differently, to see challenges where others see obstacles, and no matter what, to make a plan.”
SA Legacy campaign: programme
Each Friday for the next five weeks, South Africans have been called on to celebrate the things that combine to make them unique – each Friday offering a new theme, and new set of practical things that anyone can do to help build a united, prosperous country. Check out the programme. Put your soul into it!
SA Legacy: Five-Friday programme
For the next five Fridays, South Africans have been called on to celebrate the things that combine to make them unique – each week offering a new theme, and new set of practical things that anyone can do to help build a united, prosperous country. Check out the programme. Put your soul into it!
Fly the Flag for your Class of 2010
Brand South Africa, as part of its “Legacy” campaign, has called on South Africans to “Fly the Flag” this Friday by doing something in support of the Department of Education’s Class of 2010 initiative.
SA Legacy: put your soul into it!
The Brand South Africa “Legacy” campaign calls on South Africans, each Friday for the next five weeks, to celebrate the values that make them unique; that made the 2010 Fifa World such a success; and that have the power to shape a united, prosperous future South Africa.